Maximuscle Date of Investment: 2004
Deal Value: £8 million
Status: Realised
Website www.maximuscle.com
Piper added value by...
  • Broadening appeal of brand - sales up by 3x
  • Driving up  customer recruitment & retention
  • Focusing on margin management - profits up by 5x
  • Building management team - CEO, Sales, Marketing
  • Achieving an exit multiple of 10x


Maximuscle Trading Performance