| Criteria | Parameters |
| Sector | Fast growing consumer brands in retail, leisure, consumer products or services |
| Company Size | Sales of £5 - £35 million EBITDA of > £500k |
| Company Profile | Branded and distinctive Showing good growth Run by talented management teams |
| Investment Size | £3 - £15 million |
| Flexibility | MBO, MBI, BIMBO Control or minority equity positions |
| Geographic Focus | Companies headquartered and with the majority of their operations in the UK |
