We are interested in consumer branded businesses in large or fast growing markets, such as those listed below.
| Catalogue, mail order, e-commerce: | Boden, Gray & Osbourn, Rohan, Diet Chef |
| Consumer products: | Maximuscle, Bottlegreen Drinks, Rollover |
| Retail: | Sofa Workshop, Pied-A-Terre, Weird Fish |
| Restaurants & bars: | Las Iguanas, Tootsies, Pitcher & Piano |
We want to invest in consumer branded businesses that have:
- Talented management who are passionate about their brand and have the skills to grow the business.
- Evidence of growing customer demand for their products or services, in large or growing markets
- Achieved brand recognition by consumers, and often brand recognition ahead of sales
- Established a clear business model with proven competitive advantages and potential to grow
A brand is a promise to deliver a consistent set of qualities, standards, values and experiences – looking at it from the other side, it defines the way you want customers to feel about your business.
A product or service becomes a successful brand when it is chosen because it has attributes beyond its function – customers have an affinity or emotional attachment beyond the functional.
