We invest heavily in researching our brands with consumers. We have worked with dozens of teams helping build their brands and understand better than most what is required to make this work. We recognise that the real value of a consumer business lies in its brand strength not in its Balance Sheet.

Our extensive first hand experience of developing, growing and selling consumer branded businesses as entrepreneurs and as investors enables us to offer real added value both through our own knowledge and experience and through our unrivalled network of contacts and resources in the industry.

Our track record is impressive. We know how to create value in branded businesses such that they can command a strategic premium at exit. We achieve above average returns to our investors.

We participate as partners with management teams through our non-executive roles, providing support and guidance on key strategic, managerial and financial decisions leveraging our team’s experience as brand builders. We have walked in management’s shoes and understand their perspective, concerns and priorities.

We are a small and committed team who have invested a significant proportion of our personal capital in our funds. This means we are very focused on the success of each and every deal, not just the overall portfolio.